Alyssa ​mcpherson 

Portland,
​oregon

A PDX Radio ​founder, owner, ​admin & designer

artist manager, career coach, music curator, ​talent scout

interior design/set design/​
​graphic design/web design

info finder, researcher, fact checker, receipt keeper

  a visionary entrepreneur, digital marketer, and music industry strategist
​dedicated to amplifying independent artists.

As the co-founder of Pretty Dope Xperience, she has played a pivotal role in transforming the platform into a premier destination for independent Hip Hop and R&B.
With expertise in web design, business law, and digital marketing, Alyssa curates engaging content, manages programming, and leads branding efforts to ensure PDX Radio remains a driving force in the independent music scene.

Beyond radio, Alyssa is an advocate for artist empowerment, leveraging her skills to create opportunities for musicians to gain exposure and monetize their craft.
PDX Radio has been endorsed by industry legends like
Redman, Afroman, Styles P, Pete Rock, and Ras Kass,
as well as countless independent artists across the country and around the globe.
Passionate about creativity and business, Alyssa also designs merchandise, develops marketing strategies, and produces content that highlights the culture of Hip Hop. Through her leadership,
PDX Radio continues to thrive as a platform
dedicated to authentic artistry and innovation.

developer of the "PDX Radio CHarts" an innovative system designed to track and chart artists songs based on the number of requests,
 EFFECTIVELY driving audience and creator engagement to the platform.

conceptualized, created and launched the
"Work Smarter, Not Harder'
series for independent artists reaching for success,
sharing the "do's and DON'TS " for their music industry journey,
along with an impressive resource section and reference glossary.

created and introduced the
"Featured Artists"
Showcase gallery, along with creating the wildly successful
'PDX Radio Featured Artists of 2024' Instagram campaign,
​which continues to garner significant engagement and
provide higher discoverability for the artists.

currently curating the highly anticipated
'50 States of Dope' series,
spotlighting top independent talent
​in every state across the country, THROUGHOUT 2025!

Creating a meaningful community around an artist's work
requires more than just the talent –
it requires mastering the business side of the music industry.

The challenge lies in putting together all the components to build a successful music performance business...

...attempting to do it all on your own can be very overwhelming!

The truth is,
​all successful artists
have one thing in common:
they didn’t achieve success
all alone.
whether it was one person
or one hundred,
​ They had a team
– a supportive network of
​experts, mentors, and peers.

who I am

, eq,

🌹
Born & raised in the "city of roses"
N.e. Portland, oregon

​deep soul
former musician/vocalist & lifelong lover
of hip hop, R&B, soul and the blues

​​​XENOPHILE
 driven by diversity
i 'm a naturally open-minded person,
I'm ​deeply interested and appreciative of diverse cultures,
always seeking to learn more from
​people of all different walks of life.

eq / ​hsp
top-tier intuition
With high emotional intelligence,
extraordinary empathy and superhuman sensitivity,
i am exceptionally attuned to ​the vibrations,
feelings and needs of those around me.
with this gift, i often perceive things that others miss.

​realism
on-point perception
my perspective is rich in realism and attention to details.
my thought process is grounded, practical, and realistic, 
​bringing clarity, ​authenticity and insight to any task at hand.

precision
highly analytical
i'm deeply focused on understanding the world
through logic, structure, and precision.
i excel at breaking down complex problems,
identifying patterns, and making data-driven decisions.

results
problem-solver
i seek to understand the "why" and "how" behind things,
valuing evidence and rational thought over assumptions.
  i thrive in environments where i can apply critical thinking
and methodical processes to solve challenges.
i strive for accuracy and reliability, 
approaching situations with objectivity and clarity.

proactive
forward-thinking
 i often take the initiative, anticipating needs,
challenges, or opportunities before they arise.
Rather than waiting for situations to unfold,
​i actively plan, prepare, and take steps to influence desired outcomes.

qualifications

2024 - PRESENT

responsibilities

a founder, owner and ADMINISTRATOR of PDX Radio:
i Oversee daily operations, including marketing, program scheduling, playlist curation, booking guests, and web design for our digital platform.
i Manage our platforms growth by connecting independent artists music with a global audience.​
 community involvement: Active in the local portland music scene & beyond
organizing and promoting events
volunteering at holiday charity drives
supporting and promoting local independent artists
fostering connections between relative businesses, artists and fans. ​
Entrepreneur and Business Strategist:
Providing consultation and strategy for independent artists and creative professionals
advisor focused on marketing, analytics, branding, business forecasting, and financial planning. ​
Web Designer: Experienced in
creating a user-friendly website
representing the essence of the artists and businesses involved
ensuring a strong online presence and effective digital branding ​
former Musician: A background in
piano, clarinet, PERCUSSION ensemble and choir
a deep-rooted passion for hip hop, R&B, Soul, and the Blues
a unique perspective in the music industry that drives creative projects. ​
Certified Genealogist: Specializing in
tracing family histories
preserving cultural legacies
connecting people with their ancestral stories
cultural expertise enriching both personal and professional projects.

skills

• Daily Operations & Program Scheduling:
  • Manages day-to-day operations of PDX Radio​
  • content creation
  • scheduling programs
  • booking guest appearances

​

• Marketing:
  • marketing campaigns
  • audience growth strategies
  • artist promotions

​

• Analytics: Expertise in
  • analyzing performance data
  • optimizing content

​

• Business Forecasting & Planning: Skilled in
  • forecasting
  • business growth
  • setting strategic goals
  • developing actionable plans for long-term success.

​

• Web Design
  • ​​Builds web pages or websites for artists, businesses, and events
  • maintains up-to-date content and user agreement POLICIES

​

• Set Design:​
  • designs sets and visual aesthetics for live and digital experiences.

​

• Social Media Management:
  • Develops and manages social media strategies and content
  • focused on high audience engagement across platforms

​

• Content Creation:
  • Crafts compelling content
  • promotional materials
  • artist features
  • visual and written storytelling.

​

• Playlist Curation:
  • creates a variety of curated playlists
  • promotes independent artists
  • keeps audience engaged

​

• Legal & Financial Management: Experienced in
  • managing contracts
  • IMPLEMENTing legal agreements
  • financial planning
  • report filing

​

• Creative Writing:
  • Authored and ILLUSTRATED "Work Smarter Not Harder!" a guide for independent artists to streamline their success. ​

​

• Event Planning & Guest Booking:
  • Organizes events
  • secures guest appearances
  • manages logistics for live and virtual performances

what I can do for you

for Artists + their music:

• Artist Development: Provides independent artists with personalized strategies for growth, brand-building and audience engagement
• Radio Promotion: Promotes independent artists through pdx radio, ensuring their music gets the airtime and global exposure it deserves.
• Playlist Curation: Creates custom playlists to showcase new and independent artists, designed to reach target audiences.
• Content Creation: Develops compelling promotional content, including social media assets, press kits, event flyers and artist features.
• Program Scheduling & Guest Booking: Organizes, schedules, and manages platforms programming, events, and guest appearances for artists looking to expand their reach.

Design + Digital Services:

• Web Design: creates visually striking and user-friendly websites that reflect the essence of your brand and creative vision.
• Set Design: Crafting immersive set designs for live performances, digital productions, and events, tailored to enhance the overall experience.
• Social Media Management: Develops and manages social media strategies to maximize engagement and grow online presence and visibility.

Business Strategy + Operations:

• Marketing and Analytics: Providing data-driven marketing strategies and audience analysis to help artists and brands reach new heights.
• Business Forecasting & Planning: Assists with goal-setting, strategic planning, and long-term growth forecasting for businesses and creative ventures.
• Legal & Financial Consultation: Manages contracts, financial planning, and budgeting for artists, businesses, and creative projects.

pdx radio + audience demographics

PDX Radio 
​is a platform designed to
amplify the voices of talented independent artists
from anywhere in the world to everywhere in the world.

​Our mission is to give artists a stage where their music can be heard, celebrated, and connected with a global audience
—without the barriers of the traditional music industry.

​We pride ourselves on promoting
authenticity, creativity, diversity, AND INCLUSIVITY,
​ensuring that independent voices are
​ represented and heard worldwide.
​

Audience Demographics:

• Age Range:
  • P​rimarily 18-35, with a strong presence among Gen Z and Millennials who are deeply engaged in discovering new and independent music.
• Location:
  • While our roots are in Portland, oregon, PDX Radio has a global reach, attracting listeners from ALL across the U.S. and 130+ countries WORLD WIDE!
• Music Preferences:
  • ALTHOUGH Our audience is diverse, Hip Hop, R&B, and underground sounds are fan favorites.
  • We cater to music lovers who appreciate lyrical storytelling, innovative beats, and unique artists that push boundaries.
• Engagement:
  • PDX Radio listeners are highly engaged with our digital platforms, actively streaming music, following artists on social media, and attending live and virtual events.
• Culture & Lifestyle:
  • Our listeners are trendsetters and tastemakers, passionate about culture, fashion, and the creative arts.
  • They gravitate toward content that reflects their values of authenticity, diversity, and artistic freedom.

partnership OPPORTUNITIES

​PDX Radio offers a variety of partnership opportunities for brands, businesses, and organizations looking to connect with a diverse and engaged audience. We are always seeking to collaborate with like-minded partners who are passionate about supporting independent artists and promoting culture.

Below are some key areas where we can collaborate:

Sponsorships:

• Event Sponsorship: Partner with PDX Radio for live music events, showcases, or virtual performances. Gain exposure by aligning your brand with local talent and dynamic cultural experiences.
• Show Sponsorship: work with us to create your own sponsored playlist and connect with our dedicated listener base. Your brand will be featured throughout the program, in addition to digital promotions on our social platforms.

Promotions:

• Artist Promotions: Collaborate with us to promote emerging artists through curated content, special features, and exclusive interviews.
• Content Partnerships: Work with PDX Radio on co-branded content, such as playlists, video interviews, or social media collaborations, ensuring your brand reaches our growing global audience.

Community Engagement:

• Workshops & Educational Programs: Partner with PDX Radio to offer workshops, educational programs, or mentorship opportunities for independent artists looking to hone their craft or navigate the music industry.
• Cultural Collaborations: We welcome collaborations with organizations focused on arts, culture, and diversity, working together to enrich the cultural landscape of Portland and beyond.

Digital Presence:

• Online & Social Media Campaigns: PDX Radio can help amplify your brand through our established online presence. We offer opportunities for sponsored posts, ads, and collaborations across our social media platforms.

By partnering with PDX Radio, you’ll be part of a growing movement that supports creativity, culture, and community. We’re open to exploring unique, customized opportunities to help your brand connect with our audience in meaningful ways!

where to find me

Facebook
​

instagram
​

linkedin
​

prettydopexperience
​@gmail.com
​

pretty dope xperience
​

" from anywhere... to everywhere "
​bridging the gap between underground talent & mainstream success!
​

Are you ready to join the movement?
Whether you're an artist looking for exposure,
a brand seeking dynamic partnerships, or a fan who
believes in the power of independent music,
​PDX Radio is the platform for you!

Fans and Supporters:
​Stay connected with us! Follow PDX Radio on social media, tune in to our shows, and help us continue to elevate independent voices!

for all things pdx radio click here pdx radio links
​

​Let’s work together to amplify
independent hip hop music and culture.
Contact ME NOW to learn more about
partnership opportunities, artist submissions,
​AND OTHER ways you can get involved!